Data : a powerful tool to drive customer satisfaction

Data, a strategic management tool

Rexel has embarked on a new stage of its business model's transformation to become a Data Driven Company. Rexel intends to harness all relevant data, in its operational as well as its functional activities, in order to make objective decisions based on figures and their analysis and not just on convictions or experience. Its goal is to improve its customers' satisfaction and overall company performance.

In an era of service digitization, this transformation is crucial to securing the Group's success. In order to do so, the Group has made significant investments, strengthened its employees' training, and expanded its organization.

Rexel's digital transformation relies on three pillars:
> Offer its customers a simple, flexible, and personalized experience, thanks to the use of data already available within the Group, while meeting the needs of each customer segment;
> Improve and extend the service offering to suppliers, including a data analysis service;
> Improve internal performance via the consistent use of new digital tools and the implementation of algorithmic use cases based on artificial intelligence.

€67.1 million

in investments in IT systems and digital solutions in 2018

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