For a company, big data and predictive models are tools for achieving excellence, whether in marketing, products, investments, or HR. The predictive models' implementation is also the most disruptive step of digitalization.
The success of the predictive model, which estimates the probabilities associated with certain situations or decisions and suggests the best next steps to address them, relies on processing reliable and robust data, both internal and external to the company. Thus, Rexel has definite potential, thanks to the possible use of managed data. Data gathering, treatment, and analysis, followed by the sharing of the information generated, will be an increasing source of competitive advantages in the future.