Market segmentation
Rexel's business model is moving toward a more segmented offering of products and services, better suited to its customers' needs and expectations. It is based on specific categories for each value proposition (proximity, projects and specialty) in Rexel's three end-markets (residential, commercial, industrial). This model's segmentation relies primarily on the use of data to adjust the offering, the services and the prices in order to align them as closely as possible with customers' needs.