A full and flexible omnichannel offering

Maximizing customer contacts with an omnichannel approach

Rexel's omnichannel model relies on eight distribution channels, physical as well as remote, in order to maximize the points of contact with its customers and adapt to their needs and preferences:

> Branch network: a proximity channel offering several thousand immediately available products, the option of retrieving orders placed up until the previous evening for tens of thousands of additional products, as well as the expertise of its sales advisors;
> Call center: a phone number for placing orders, obtaining a quick answer to cost estimation requests or technical questions;
> Sales force: a unique point of contact dedicated to offering each customer an answer tailored to their needs;
> Center of expertise: access to specialists from all business lines;
> EDI: a digital catalogue directly integrated into the customers' systems for a simplified ordering process;

> E-commerce sites: a large range of products and numerous services such as chatting with experts or the “click & collect” feature allowing customers to choose a pickup spot for their orders;
> Web configurators: online product configuration tools; and
> Apps: for researching a product and its availability, placing orders, chatting with other professionals, locating the nearest branch, etc.

2 million

customer contacts each day

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