Proximity and mobility

The omnichannel revolution has completely transformed the way in which distributors build their commercial relationship with contractors. For several years now, the Rexel Group has committed itself to this approach in order to meet its customers' needs, anytime and anywhere, in terms of products, services, information, and advice.

Placing an order online and picking it up at a branch or having it delivered to a worksite, researching a product's details via smartphone, and checking its availability at the nearest branch: Rexel offers its customers an omnichannel experience by multiplying the points of contact in order to facilitate their purchase and optimize the management of their projects.

The complementarity of the services and expertise available gives customers access to a full range of customized solutions and positions Rexel as an expert partner, a unique position in the value chain, particularly in regard to pure player retail competitors. Implemented throughout the Group's countries for several years already, the omnichannel offering has helped increase its customers' loyalty as well as their purchase volume. Rexel's online sales (via its e-commerce sites and the EDI) reached 16% of the Group's 2018 sales and continue to grow.