Worldwide expert in the omnichannel professional distribution of products and services for the energy world, Rexel is positioned in growth markets and offers its customers value-added services tailored to their needs. As retail websites and specialist marketplaces develop, Rexel adapts to its customers' behavior, fed by their BtoC digital experience: omnichannel expectations, the importance of a smooth and personalized customer experience, and the sensitivity to price, quality and expertise are now fundamental elements.
To innovate in its markets, Rexel must simultaneously optimize its omnichannel model and rely on the density of its network and its business expertise in order to further increase its online sales. In so doing, Rexel's aim is to capitalize on its strengths: its large network of branches, its excellence in operations, the breadth and depth of its offering and the added value of its solutions. Harnessing the data at its disposal in order to personalize its services and customer experience is another key differentiating factor in Rexel's BtoB markets.