The digital transformation

Data : a powerful tool to drive customer satisfaction.

Data, a strategic management tool

Rexel has embarked on a new stage of its business model's transformation to become a Data Driven Company. Rexel intends to harness all relevant data, in its operational as well as its functional activities, in order to make objective decisions based on figures and their analysis and not just on convictions or experience. Its goal is to improve its customers' satisfaction and overall company performance.

In an era of service digitization, this transformation is crucial to securing the Group's success. In order to do so, the Group has made significant investments, strengthened its employees' training, and expanded its organization.

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