The omnichannel model
Rexel's omnichannel model is its greatest asset in providing an optimal customer experience. The complementarity of the services and expertise available via each of its channels enables the Group to offer its customers a full range of customized solutions, positioning it as the partner of reference for electrical equipment and solutions. This represents an undisputed advantage, especially over pure player online retail competitors. The omnichannel offering, deployed throughout the Group's countries for the past several years, has helped strengthen customer loyalty and increase sales.